Overview

Peas is a fintech startup helping couples manage money together in a more open, stress-free way. I was brought on as a contract motion designer to create animated content for their app launch and digital campaigns. My focus was to develop visually engaging 2D and 3D motion graphics that reflected their warm, approachable brand identity.

Creative Goals

The Peas team wanted a distinct visual voice in the finance space—something expressive, friendly, and emotionally resonant. The goal was to promote the app on Instagram and the web, using animation to imply key features like shared goals and smart budgeting, without overwhelming users with technical details.

My Role & Process

Working collaboratively with their internal team, I handled concept development, design, and animation for both looping promos and embedded website visuals. My process included:

• Creative Direction & Storyboarding – Translating abstract financial concepts into simple, digestible visual stories.
• 2D/3D Animation – Mixing Blender and After Effects to blend dimensionality with fluid motion, adding texture and depth.
• Visual Design – Building consistent, brand-aligned illustrations in Illustrator and refining them in motion.
• Editing & Delivery – Using Premiere to package deliverables across multiple formats for social and web use.

Deliverables

• A series of looping animations for Instagram (used for app promotion and brand storytelling)
• Animated elements for Peas’ website (including subtle UI loops and hero section motion)
• Short-form promotional clips formatted for various aspect ratios and platforms

Tools Used

Blender • Adobe After Effects • Illustrator • Premiere Pro

Impact

These animations played a key role in Peas’ brand rollout, bringing warmth and clarity to their digital presence. The social loops helped generate engagement around their launch, while the website animations supported product understanding without needing extra copy.

Reflection

This project was a great example of using motion as both a design tool and a storytelling medium. Balancing aesthetics with purpose, I had the freedom to experiment with both 2D and 3D workflows—giving the brand a fresh, layered visual language.